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Bharti Airtel on Monday slashed STD and roaming tariffs for its over 62 million customers, triggering expectations of similar announcements by its competitors. Airtel has reduced its STD rates by 43% to Re 1.50/minute from the earlier rate of Re 2.65/ minute.
Airtel has also aligned roaming rates closer to local call rates. Airtel customers will now pay Re 1/minute to receive a call while roaming as compared to Re 1.75/minute at present. While roaming, Airtel customers can make an outgoing local call at Re 1/minute and an STD call at Re 1.50/minute. The new tariffs will be effective from April 30, 2008. Reliance quickly followed with an unlimited free STD call offer, available for all existing and new Reliance Mobile customers across post-paid, pre-paid schemes and its fixed wireless phone customers. Reliance post paid customers have to pay a monthly rental of Rs 440 and pre-paid customers Rs 496 (inclusive of service tax) for this facility. Airtel, however, clarified that its new rates cut across all its rental plans. Vodafone and Idea are also expected to match Airtel’s new tariffs soon. When contacted, Harit Nagpal, Vodafone’s marketing & business director said, "Vodafone has always endeavoured to deliver best value to its customers and we will do so in this instance as well. However, he refused to divulge any further details." "We will watch the market and then decide, an Idea spokesperson told TOI. Sanjay Kapoor, president, mobile services, Bharti Airtel, added, "With 70% STD customers in India using less than 5 minutes/month on STD calls and 80% mobile customers not using their phones while roaming, we have a compelling customer proposition. I am delighted that we are leading this endeavour, which strengthens our strategic plank of affordability. The 700-million strong rural market in India is the biggest single market in the world and Airtel is rapidly expanding its footprint in the rural areas of the country. It has already connected over 3.2-lakh villages and plans to reach 5 lakh by 2010. This rapid roll out is witnessing a large number of customers joining Airtel’s network from the rural areas of the country. The company intends these tariff initiatives to help establish Airtel as the industry leader in both affordability and availability. |
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#2
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Airtel always says about tariff cuts...but the bills are still sky rocketing!!!Don't understand their system at all.
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#3
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Roaming tariffs or not...the service has to be better,it is deteriorating by the day in the astern zone.
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