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Kale Consultants - Press Release

Kale Consultants Ltd has announced its new brand positioning - Industry Solutions, Customised Approach. The new positioning marks Kale’s successes over the years and emphasises the evolution of Kale’s business capabilities in recent years.

The Airlines
and Travel industry is experiencing tremendous growth opportunities as the world becomes a smaller place and people travel more-whether for work or leisure. Similarly the Air Cargo and Logistics industry is growing rapidly as world trade globalises and supply chain integration becomes a reality. However along with this growth, the industry faces huge challenges due to high fuel costs, increased traffic, price competitiveness and constantly evolving business models.

In this context, Kale’s exclusive focus on the Airline, Logistics and Travel (ALT) industry, provides sharpened understanding of the challenges and trends that drive the industry. Their strategic partnerships with key industry bodies enable them to take cognisance and participate in emerging industry initiatives.

Kale’s solutions and offerings incorporate depth in domain knowledge with industry best practices. This results in Kale’s position as thought leaders and innovators in their chosen industry segments. Being neutral and independent, Kale works well with other industry players to facilitate application integration. Kale thus offers holistic “Industry Solutions” that deliver planned business benefits and cater to current as well as future needs.

At the same time, Kale recognises that every customer has a unique context that is shaped by their business models and goals, competitive challenges, size, operational constraints, cultural sensitivities, etc. Kale therefore takes a Customised Approach and works collaboratively to architect a solution that optimises value to the customer. They offer flexibility in choosing delivery models and pricing structures.

Kale offers a wide portfolio of solutions and services ranging from:

1. Analysis to Execution
2. Technology to Processing
3. Products to Bespoke projects
4. Small to Multi-year contracts
5. Attuned to Global and Local requirements

Speaking on the occasion Mr. Vipul Jain, Managing Director and CEO, of the Company said “Kale has never been the typical IT Company. Starting as a product Company when not many Companies were willing to invest in building IPR, we have built an indomitable bank of domain knowledge. This has helped us in expanding our scope of offerings to include Managed Process Services, Hosting services, Technology and Consulting Services. The success of our endeavours is best shown in the growth of our Airline, Logistics and Travel business from 2 million USD ten years ago to close to 30 million USD by the end of this financial year.”

“The new positioning reflects these successes and positively positions us towards the target of becoming a 100 million USD Company in the next three to four years. We are very excited about this new challenge within Kale, and are sure our current and prospective clients will look forward to our future engagements. The positioning is also geared towards our current and prospective employees. Kale is a treasure trove of talent and innovation. We have amongst us people who have joined us in the early stages of their career and have gone on to become industry stalwarts in their space. The positioning highlights the immense potential that Kale offers to its employees.”

Significant achievements in recent years include:

? NASSCOM IT Innovation Award, for its pioneering platform based BPO

? At the core of IATA’s First & Final? Billing service is Kale’s Neutral Proration Service - powered by APEX?

? Three acquisitions in last 10 years - strengthening Kale’s portfolio in the ALT industry

? 80+ clients across 30 countries

? 12 of the global top 20 airlines use Kale’s solutions.

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