Satyam Computer Services Ltd on April 29, 2008 has announced that the Company hosted a two-day Value Engineering seminar last week. The seminar was the result of collaboration among Satyam’s Integrated Engineering Solutions professionals, ARC Advisory Group, and several industry leaders. It provided a forum for representatives from a variety of sectors to discuss and promote Value Engineering principles.

These professionals discussed case studies in which Satyam has applied value engineering tools and concepts to reduce the cost and / or increase the value of a given product by enhancing reliability, safety, eco-friendliness, features, and / or functionality.

“Value engineering is a necessity for manufacturing organizations, which need to innovate continuously to differentiate themselves in a highly competitive market,” said AV Rajabahadur, Director of South and South East Asian operations, ARC Advisory Group, who had participated in the workshop. “Learning how to increase value without radical redesign is a real differentiator in our industry.?

Because manufacturing companies often focus on creating new products that improve performance and offer new features, they sometimes find that their existing products lose appeal with consumers, resulting in lower sales. Setting up a Value Engineering process, in which companies examine ways to continuously provide value for customers can solve this problem. Value Engineering has helped companies in a wide range of industries? aerospace, automobile, consumer products and heavy engineering equipment, for example -increase the profitability of their products. The products that result from Value Engineering programs are safer and more energy efficient. They also comply with environmental standards, and are more likely to remain competitive in the marketplace.

“Workshops such as this help participants keep up with changing market conditions and new engineering practices, so that they are equipped for ongoing transformation, said Dr. T S Krishnamurthy, the global head of Satyam?s IES Practice. ?They also illustrate our commitment to helping companies design and deliver programs that offer transformative value.”