BAG Films & Media Ltd has announced that the Company has unveiled its second channel E24 on March 27, 2008. E24 would be the country’s first entertainment news channel, targeted at all avid Bollywood fans, which in itself makes it non-specific to a particular age group. E24 is the latest leather in the cap of B.A.G Films’? media division Broadcast24 - under whose aegis News24 and Dhamaal 24 were successfully launched last quarter and last year, respectively.

Ms. Anurradha Prasad, Managing Director of B.A.G. Films & Media Ltd. said, “E 24 is an entertainment news channel with a focus on tinsel-town, which in itself would spawn an all-new genre in the cluttered TV scenario. It combines the need of the audiences, nationwide and international, for the latest credible updates on their favorite stars, movies, glamour world happenings, star lifestyles - and presents a perfect opportunity for a dynamic organization like ours”.

E24 will benefit from the well established distribution network as well as the news gathering infrastructure of its order sibling, News 24. The mandate for E24 is speed, accuracy and authenticity in reporting, while retaining the mystique and romance of all things Bollywood.

E24?s core editorial team begins with Bindu Sharma - an industry veteran of TV, under whose guidance is a talented and expert handpicked team of production and programming talent. The anchors include Dilkhush and Neha - who lend a face to the incisive entertainment news reporting on E24.

The sets for E24 are contemporary in look and a functional combination of live + 3D sets that form an integral part of the programming and are in sync with the shows, rather than lending pure aesthetic value. The designs reflect the glamour, glitz and romance that embody the entertainment world, and makes it come alive in an intelligent manner, devoid of unnecessary sensationalism using the platform of news delivery.